On October 8th and 9th the second German-speaking Google Analytics User Conference (http://www.analytics-konferenz.at) is coming up. The conference will be held at the Schönbrunn Palace in Vienna, Austria. The Google Analytics User Conference is a two-day event, featuring a Google Analytics Training Day (12/10/08) for beginners and the Google Analytics Conference (12/10/09). The Conference...
Friday, 28 September 2012
Thursday, 27 September 2012
Mobile app measurement is critical to the future of marketers, developers and entrepreneurs. Since the Mobile App Analytics beta launch in July, we’ve been receiving great feedback from many app developers and advertisers in the beta testing program. We’ve been using that feedback as well as our own roadmap to...
Tuesday, 25 September 2012
The following post originally appeared on the Google Mobile Ads Blog.In this world of constant connectivity, consumers expect to find the information that they want, when they want it - especially when they’re on the go. We know that this applies to their web browsing experiences on mobile, so we took a deeper...
Friday, 21 September 2012
Earlier this week HootSuite Enterprise hosted Adam Singer, from Google Analytics, to share how you can use Google to measure social performance. With over half of people talking more online than they do in “real life”, digital social media is a critical platform for marketers, but how do we measure its impact?Most marketers use platform metrics as performance indicators, but often they cannot be linked...
Thursday, 20 September 2012
We’re always looking to improve the way you can analyze metrics in Google Analytics, and ecommerce is one subset of data that is of particular importance to many of our users. That’s why we are making updates to our tracking code and processing which will result in improvements to filtering and custom variables for ecommerce sites. These changes will allow you to better filter, segment and categorize...
Wednesday, 19 September 2012
One of the most important features you have access to in Google Analytics is the conversion funnel, which is particularly useful for analyzing your website’s efficiency in converting visitors into customers. Using the conversion funnel, you can easily find optimization points that will help you generate more...
Tuesday, 18 September 2012
Google Analytics Core Reporting APIs enable a powerful and flexible way to analyze, report on, and ultimately optimize such things as web and mobile experiences, conversions, and sales.Today we’re adding over 40 new metrics and dimensions that can be queried through the Core Reporting API. This enables developers...
Monday, 17 September 2012
GAUGE (Google Analytics Users’ Great Event) Boston is approaching quickly. For those who don’t yet know, GAUGE is a training conference led by Google Analytics Certified Partners, and will help sharpen your GA skills through learning practical knowledge from other users that you can put to use immediately. The...
Friday, 14 September 2012
Join us for a webinar Tuesday, September 18th 11am PT, in partnership with Hootsuite, to learn how we can make better decisions based on performance metrics of social networks using Google Analytics social reports. Register today, it’s open to everyone! Adam Singer, the Product Marketing Manager for Google...
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