Introducing the Multi-Channel Funnels Reporting API

Measuring how marketing efforts influence conversions can be difficult, especially when your customers interact with multiple marketing channels over time before converting. Last fall, we launched Multi-Channel Funnels in Google Analytics, a new set of reports that help shed light on the full path users follow...

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A simpler way to re-connect with your website visitors

Google Analytics has always provided powerful tools to help you better understand your website visitors and improve their experience. Some of you have also started using insights from your website to optimize your remarketing campaigns and re-engage customers who have visited your site. But this has traditionally...

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Analytics Advocate Justin Cutroni Answers Your Burning Questions (Part 2)

A version of the following post originally appeared on Justin Cutroni’s Analytics Talk blog.It’s that time again! Time to take your analytics questions (via Google+) and provide a useful answer.This edition includes information about such topics as:Tracking across an iFrameA bug with the Ad Content secondary...

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Tracking Adjusted Bounce Rate In Google Analytics

Have you ever wondered how many visitors really pay attention to your website before exiting the page? Have you wondered how many of those “bounced” visitors will remember where they’ve been in future? How many of them are totally useless, how many are not?There is a way to track this!“Bounce rate” in Google Analytics is one of the key metrics that helps to evaluate the quality of your traffic. “Bounce”...

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Understanding And Using Page Value

When Google launched Google Analytics many moons ago (2005 to be exact) there was a metric named $Index. It wasn’t your standard analytics metric, like pageviews or visits. It was a calculated metric to help businesses understand value of content. Unfortunately $Index was removed from Google Analytics version...

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Making Google Analytics Content Experiments Even Better

A few weeks ago, we announced Google Analytics Content Experiments.  Since our announcement, we have been busy making Content Experiments available to Google Analytics users and improving it based on your feedback.  We'd like to tell you about a few changes that we have recently introduced:Content Experiments...

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Let Us Know How To Make Social More Useful For You

Google Analytics users are a digitally savvy bunch. As such we’re lucky to have a passionate community of marketers, analysts and developers that follow us across social platforms. Thousands of you read our blog posts, Tweets, and Google+ updates daily and we always use engagement data to refine what we share (and how we share it).However, in social numbers are best paired with qualitative feedback...

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Moving Google Analytics Forward - Retiring The Old Version

After a year of supporting both the old and new versions of Analytics, we are now fully transitioning and leaving the old version behind. This means that as of tomorrow we’ll be removing the link to the previous version which sits at the bottom of Google Analytics pages and all your analysis will take place in the new version.It’s been a long journey to this point, and we hope you’ll find value in...

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Mobile Will Require Advertisers To Redefine How They Measure Success

The following post originally appeared on the Google Mobile Ads Blog.Mobile introduces exciting new opportunities for measuring the success of marketing campaigns, but connecting consumers’ mobile activities with advertisers’ business outcomes can be challenging.  Increasingly, advertisers are redefining their direct response marketing strategies for mobile in order to more accurately measure...

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