Future of Advertising Event - DoubleClick Insights

This post originally appeared on the DoubleClick Publisher Blog.There has been explosive growth in ad technology over the last 20 years. From each of our perspectives -- whether you are an agency, an advertiser, publisher or a technology provider -- we can all still see unprecedented opportunities as the digital...

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Upgrade now to the new Core Reporting API

Core Reporting API Migration UpdateBack in December we launched the Core Reporting API to replace the Data Export API. We also announced that we would be shutting down the old Data Export API and that all applications should migrate to the new version.The time has come for us to shut down the old version. So this is our last reminder to migrate to the new Core Reporting API.Starting next week, we’ll...

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Answers To Your Burning Google Analytics Questions

Last week we hosted a webinar on Getting Started with Analytics and received so many good questions during the event that we didn’t have time to answer all of them. I’ve sorted through the hundreds of questions and below are answers to the most asked and interesting. If you missed the webinar or want to rewatch, it’s now available on the Google Analytics YouTube channel.QUESTIONS & ANSWERS:Can...

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How Two Nonprofits Improve Their Site Performance With Google Analytics

At Google, we’re proud that our products are used by nonprofits to help them better achieve their objectives and improve the world. We believe that data holds amazing power for all types of organizations and it’s inspiring to see some forward-thinking nonprofits live at the edge of adoption. Today we’d like to...

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Social Reports are now found under 'Traffic Sources'

We’ve recently consolidated the locations of our social reports. The 3 reports, Social Engagement, Social Actions, & Social Pages were previously listed in the Audience section and have been moved to the Traffic Sources -> Social section. Click through to see the reports in your Analytics Account.In addition...

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Join Google Analytics on Google+

Google Analytics users are part of a passionate community. Many of you go beyond using the product and actively seek a connection with Google team members and other GA users to stay at the edge of what’s next. For example, more than 80,000 readers subscribe to the Google Analytics blog through our RSS feed, our...

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Two new Analytics webinars -- for advanced and beginning users

Interested in learning how to use Analytics to make better decisions for your business? Here’s your chance; join us next week for two webinars.  We’re partnering with the Learn with Google team to present an introductory session on Getting started with Analytics, and a more advanced session covering one of the most requested topics - Digital Attribution & Conversion. Here’s a little more...

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Looking Ahead at Next Generation Measurement

Marketers today have no shortage of data. In fact, there are more than 40 million online touch points measured every minute by Google Analytics. Technology advancements are helping marketers understand their customers more across channels and devices, and better analysis tools are finally making that massive...

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How Nissan Uses Ecommerce Tracking Without Directly Selling Online

This post originally appeared on the Google Analytics Japan blog.Google Analytics’ e-commerce tracking allows online merchants to measure items sold and tie those results back to their digital marketing activities. But did you know that it can also be used to track non e-commerce activity?Nissan Motor Company...

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Reminder: Migrate to the new Core Reporting API

At the end of 2011 we announced the Google Analytics Core Reporting API as a replacement for the Data Export API. We also announced a 6 month deprecation period for the Data Export API version 2.3, after which all v2.3 queries will return a v2.4 response. Well, it's almost been 6 months since the announcement was made. If you haven't already moved to our shiny new APIs, and we know there are quite...

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New Google Analytics Easy Dashboard Library

Many developers save time by using the Google Analytics API to automate Analytics reporting tasks. For example, you can use the API to create a dashboard to report data across multiple profiles. The Google Analytics App Gallery includes many 3rd party solutions that do this.What if you want to build something...

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Mark your calendar to ‘Hangout on Air’ and learn how to build a mobile site in minutes

Did you know that 40% of mobile web users reported that they’ve turned to a competitor’s site after a bad mobile experience1? With about half of all Americans now owning a smartphone2, it’s time for businesses to meet user expectations by delivering a mobile experience as good as the desktop experience....

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Expanding Google Analytics Social Reports: Tracking Links To Your Site Content

Have you ever wondered which other pages on the web link to your own? Wouldn’t it be nice to know which sites are talking about your content, and in which context? Well, a problem no more: now you can see all the backlink URL’s, post titles, and more right within the new Social reports. The concept of trackbacks,...

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Marketing Attribution: Questions and Answers

Last week, we hosted a webinar on marketing attribution. We had a lively discussion about our recent attribution whitepaper, and we looked at Google’s solutions for attribution -- including Search Funnels in AdWords and Multi-Channel Funnels in Google Analytics, and the Attribution Modeling Tool in Google Analytics Premium. During the webinar, many of you wrote in with great questions, and we’ve provided...

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