Measuring app engagement across device & platforms

There are more ways now to consume your favorite television shows, movies, and on demand content than ever before. People are turning to their smartphones, tablets, and Internet connected TV’s to watch what they want, when they want it. For broadcasters, agencies, and advertisers the question is how are users...

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Sharing Personalized Dashboards using the Analytics API

Web agencies often rely on Excel and Word to create analytics reports for clients. It’s a manual process that involves a lot of copy and pasting. Yet an agency’s main value-add isn’t report creation, but analyzing data and providing key findings and recommendations to clients. And while Google Analytics provides...

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Think with Google comes to ad:tech SF to make the web work for you

More users. More screens. More content. Same time. Same customers. Same goals.As marketers, it’s a challenge to stay up-to-date on the latest digital media innovations while continuing to manage effective, measurable campaigns. We at Google asked ourselves: how can we help you meet these challenges and move your...

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Measure your website’s performance with improved Site Speed reports

In our continued effort to improve your experience of Google Analytics, we are excited to release an updated Site Speed report that distills all the key metrics into a quick & easy to read Overview report.Site Speed Overview ReportThe Overview report provides an at-a-glance view of essential information for...

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Better Insights with Flow Visualization Enhancements

We've been listening to your feedback about Flow Visualization, and we’re excited to announce a number of significant upgrades that are available to all our users starting today.Events FlowWe’ve expanded the Flow Visualization family of reports to now include Events Flow! This new feature can be found in the...

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Capturing The Value Of Social Media Using Google Analytics

Measuring the value of social media has been a challenge for marketers. And with good reason: it’s hard to understand exactly what is happening in an environment where activity occurs both on and off your website. Since social media is often an upper funnel player in a shopper’s journey, it's not always easy...

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Google Analytics Team Descends On #SESNY

SES New York is one of the most anticipated annual events for the online marketing industry. This year the Google Analytics team will be well-represented, sharing the latest trends, best practices and thinking on measurement and related topics. There’s a lot happening so we wanted to make things easier for Google...

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Web Analytics TV #24 - The Ninja Show

Welcome to the ninja show, aka Web Analytics TV! Web Analytics TV, as you well know by now, is powered by your amazing questions. In this awesome episode we had questions from Dubai, India, Germany, Sweden, France, Norway, Sweden, The Netherlands, and the US.If you’re new to this show, our process is simple.Step 1: You ask, or vote on, your favorite web analytics questions. Vote on next week’s questions...

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Reaching your Goals in 2012: Live Google Analytics Webinar

Last December, we hosted a webinar on "Reaching your Goals with Google Analytics." For those of you who weren't able to make it last time, we're pleased to offer this live webinar again. If you want to use Google Analytics to get more out of your digital marketing campaigns, including AdWords and other digital media, then this webinar is for you:Webinar: Reaching Your Goals with Google AnalyticsDate:...

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Better insights with Multi-Channel Funnels: Product update

Since we launched Multi-Channel Funnels, we’ve seen marketers gain new insight into how marketing channels are working together to bring valuable customers to your site. For example, Technologia, a leading business training company in Montreal, recently partnered with online strategy firm Adviso and used Multi-Channel...

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Share your custom reports, advanced segments and dashboards

We are excited to announce more ways you can share insights through Google Analytics. We have upgraded the existing custom report sharing, plus added the ability for you to share advanced segments and dashboards with other Analytics users.To try this out, look for the Share button in any of these sections:Custom...

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Refining the new Google Analytics

We've been listening to your feedback about the new version of Google Analytics, and are excited to release an updated user interface featuring enhancements to nearly all aspects of the design of Google Analytics.User interface updatesBased on input from our users, partners, and customers, we have launched several...

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