For most companies using Google Analytics, reporting on website traffic and performance for a few web properties is a straightforward task. However, if your company manages hundreds of web properties, delivering useful and timely reports can become a significant challenge. For many, the only apparent solution is to manually export analytics data for each web property, then combine and compare that...
Thursday, 26 January 2012
Wednesday, 25 January 2012
In October, we made Google Webmaster Tools available to all users in Google Analytics, allowing everyone to surface Google search data in new Search Engine Optimization reports. Starting today, Webmaster Tools will update how they calculate data to make it better match expectations about what a search engine...
Tuesday, 24 January 2012
The Google Analytics Team has always supported the promotion of analytics education and professional development. We’d like to share this guest post by Wendy Greco & Eric Peterson from Analysis Exchange - an initiative designed to provide hands-on training opportunities for aspiring web analytics professionals while providing free web data analysis to the entire nonprofit community.In the right...
You may have already heard that Google is rolling out a new main privacy policy on March 1. With these changes, the privacy policy will be easier to read, and will help us create one beautifully simple, intuitive user experience across Google products and services. The new privacy policy makes it clear that if you’re signed in, we may combine information you've provided from one service with information...
Friday, 20 January 2012
When I started Urchin Software with a few colleagues back in 1998, it was hard to imagine the scale and impact that Urchin and Google Analytics would eventually have. And yet, I remember rolling out the first version of Urchin to our customers and being blown away by the response. It was clear that Urchin was filling a fundamental need to understand customer engagement in a new medium. Suddenly, it...
Thursday, 19 January 2012
As investment in digital marketing increases, data and insight continue to be critical assets for marketers and content owners. If 2012 is the year to develop your measurement and optimisation skill set, we have a range of resources to help you.Individual Qualification with Google AnalyticsWhilst you’re improving your measurement skills and campaign results using Google Analytics you can also work...
Wednesday, 18 January 2012
Since May of last year we’ve been working on a new version of Google Analytics and quickly adding new features and functionality to provide you with fast access to the insights you need.We’re extremely pleased with the new capabilities around multi-channel measurement, real-time analytics, flow visualization and improved device reporting to name a few. Our goal was to create a faster, more intuitive...
Tuesday, 17 January 2012
The Google Analytics Forum is a community of people like you, who enjoy exploring making full use of the features of Google Analytics and also enjoy sharing their knowledge within the community. It’s a place where you can share expertise or seek out answers. It’s also a great way to escalate bugs and critical issues. Googlers such as myself and many of our Google Analytics Certified Partners...
Thursday, 12 January 2012
In 2011, we saw marketing follow the consumer to more screens and more platforms - from apps to mobile sites to social networks to tablets. And in response the analytics industry made strides to unify this complex picture for marketers through device and platform specific analytics, and to connect the dots to measure and value the multi-channel customer path. With the help of mobile devices and the...
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