Optimize Engagement using AddThis and ShareThis with Analytics

Increasingly users are discovering great content, products and links through social referrals such as +1 button endorsements, comments, likes, and shares. Earlier this year we introduced Social Plugin Analytics to help you analyze how users engage with any social plugin installed on your site - after all, what...

Read More

Non-Interaction Events! Wait... What?

Hey event tracking friends, we are really excited to announce a new feature to the Analytics event tracking landscape: non-interaction events. “But wait!” you ask, “How can an event—which measures user interaction—be non-interactive? And why would I want that anyway?”The answer is simple: sometimes you want to...

Read More

BCIT increases visitor satisfaction with 4Q Suite and the Google Analytics API

One of the great aspects of being part of the Developer Relations team for Google Analytics is that I get to work with a lot of awesome partners that build cool and successful apps using the Google Analytics API. We've decided to share these successes as a series of mini case studies highlighting a variety of Google Analytics Apps. And to start off with we have iPerceptions’ 4Q Suite.Objective: Improve...

Read More

Google Analytics User Conference in Spain - October 27

We are excited to announce our first Google Analytics User Conference in Spain, which will be held on October 27 in Madrid.At the conference, you’ll learn from national and international Google Analytics specialists, who will discuss their vision for maximizing Google Analytics performance for different online business areas. You’ll also have the chance to meet some of the most influential Google...

Read More

Introducing Flow Visualization: visualizing visitor flow

Many of you have shared with us difficulties you’ve experienced when using traditional path analysis tools. For instance, many of these tools don’t sensibly group related visitor paths and pages, and segmentation analysis can be difficult. You’re looking for better ways to visualize and quickly find those insights...

Read More

Making search more secure: Accessing search query data in Google Analytics

As search becomes an increasingly customized experience, particularly for signed in users, we believe that protecting these personalized search results is important. As part of that effort, today the Google Search team announced that SSL Search on https://www.google.com will become the default experience for signed in users on Google.com (see the Official Google Blog post to learn more). Protecting...

Read More

How Google Analytics can help improve your online checkout

[The following is a follow-up post for a video (see above) that we made about websites that are difficult to use. Please watch, share and comment!] Poor "nick4ever". All he wants to do is buy a loaf of bread from the supermarket, but the store's policies and procedures get in the way of him accomplishing this...

Read More

Multi-Channel Funnels: Your top questions from the Webinar

On Tuesday, October 11 we hosted a webinar about Multi-Channel Funnels. During the presentation we collected lots of great questions from participants; you’ll find responses to the top questions below. You can also watch a recording of the webinar here:How do I access the Multi-Channel Funnels reports?Multi-Channel Funnels (MCF) reports are available in all Google Analytics (GA) accounts and can be...

Read More

Join the GA team and Partners at GAUGE NYC

This is a guest post from Caleb Whitmore from Analytics Pros, a Google Analytics Certified Partner. Caleb is also the Chair of the Google Analytics Users' Great Event (GAUGE) conference. We hope you'll join the members of the GA team and GA Partners in New York for GAUGE.The GAUGE Google Analytics User Conference...

Read More

Webmaster Tools in Google Analytics for everyone

Back in June, we announced a pilot program to allow users to surface Google Search data in Google Analytics by linking their Webmaster Tools accounts. We’ve been busy making some improvements and tweaks based on user feedback, and today we’re excited to make this set of reports available to all users.The Webmaster...

Read More