We built Google Analytics on the principle of democratizing data-- giving all website owners, big and small, the ability to learn from their visitors. Many websites use Google Analytics, ranging from personal blogs to large enterprises whose products and services we use daily.We learned from some of our largest customers that they have some specific needs that the current version of Google Analytics...
Thursday, 29 September 2011
The web is getting faster, and not just the speed of the pages, but also the speed of change. Before, it was fine to build a website and modify it only when new products were launched. All of us avid Analytics users know that’s just not good enough. We need to be constantly on the lookout for problems and opportunities.Currently,...
Wednesday, 28 September 2011
In March, we unveiled the new version of Google Analytics that included, along with many other improvements, a redesigned user interface. Since then we’ve heard from many of you on how we can improve different aspects of the design.Designers from our User Experience team took a step back objectively asked "How...
Cross-posted from the Google Custom Search blogGoogle Analytics Site Search reports provide extensive data on how people search your site once they are already on it. You can see initial searches, refinements, search trends, which pages they searched from, where they ended up, and conversion correlation....
Monday, 26 September 2011
A few weeks ago we launched Multi-Channel Funnels, a powerful tool to help you understand all the online interactions that lead your users to conversion. With five insightful reports, you can now measure the full conversion path, from first interaction to last click. More important, Multi-Channel Funnels provides actionable analysis about how your marketing channels work together, and answers key...
Tuesday, 20 September 2011
Welcome to another delightful episode of Web Analytics TV! Web Analytics TV, as you well know by now, is powered by your amazing questions. In this wonderful episode we had questions from Australia, Denmark, India, Sweden, Germany, The Netherlands and even Cleveland Ohio.If you’re new to this show, our process is simple.Step 1: You ask, or vote on, your favorite web analytics questions. Vote on next...
Thursday, 8 September 2011
This is part of our series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to all Analytics users. And follow Google Analytics on Twitter for the latest updates. This week, we share an update to the Site Speed report to help you better understand...
Wednesday, 7 September 2011
Today we are releasing a new version of the Google Analytics for iOS SDK. We’ve added several features similar to those added to the Google Analytics for Android SDK version 1.3 earlier. New features include:General Campaign TrackingThis new feature is probably the most exciting one for this release. We now support the ability to set campaign referral information. To learn more about this...
Social media is a great way for marketers to spread awareness about their products, stay in touch with and interact with their loyal customers. Barbara Pezzi, Director of Web Analytics and Search Optimization, Fairmont Raffles Hotels International, is back to share with us how Fairmont measure and analyse their social media efforts with Google Analytics. By using a combination of campaign tracking...
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