Linking all of your AdWords accounts to Google Analytics

This is part of our series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to all Analytics users. And follow Google Analytics on Twitter for the latest updates. This week, Gavin Doolan, an Analytics specialist shares some of improvements to AdWords...

Read More

Introducing two new versions of the Management API

Today we are releasing two new versions of our Management API into public beta; a brand new version 3.0 and a backwards compatible version 2.4. While the data the API exposes is the same, both versions migrate the Management API from the existing Google Data Protocol to Google’s new API infrastructure. This impacts the way you request and handle data from the API.With this change, we are also announcing...

Read More

Introducing Multi-Channel Funnels: discover untapped opportunities in your conversion path

An ad is clicked, and a purchase is made. Marketers have long used Google Analytics and similar tools to see which marketing efforts drive sales and conversions. Measurement is fundamental to ROI-focused marketing. Now, we’re taking this measurability a few steps further.When a customer buys or converts on your...

Read More

Web Analytics TV #20 - The lost episode with a Special Guest

Welcome to another magical episode of Web Analytics TV! This time we have a special guest Caleb Whitmore from Analytics Pros, who is also a Google Analytics Certified Partner. Welcome Caleb! If you’re having difficulty implementing Google Analytics, Caleb has built the exceptional GAPE, Google Analytics Pros Engine, solution which simplifies tracking on your website. Check it out!Ok. We had so much...

Read More

New Google Analytics SDK for Android - Version 1.3

Today we’re announcing a new and improved version of the Google Analytics SDK for Android. This release is jam-packed with lots of good fixes, improved methods, and most importantly, better campaign tracking!  Read on for all the juicy details.General Campaign TrackingThis new feature is probably the most exciting one for this release.  The SDK now supports the ability to set campaign referral...

Read More

Update to Sessions in Google Analytics

Updated: 8/17/11 at 2:10 PM PSTBeginning today, there will be a small change in how sessions are calculated in Google Analytics. We think this update will lead to a clearer understanding of website interactions. We also want to explain how these changes might impact your reports.What’s changing?Currently, Google Analytics ends a session when: More than 30 minutes have elapsed between pageviews for...

Read More

Improvements in Custom Reports: Better builder, more metrics, and custom navigation

This is part of our series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to all Analytics users. And follow Google Analytics on Twitter for the latest updates. This week, Gilles Roux, an Analytics engineer will discuss some recent improvements...

Read More

Looking for Developer Evangelists

Do you love Google Analytics? Are you passionate about web technologies? Want to help drive cutting edge Analytics extensions and integrations?If this sounds like you, then we're looking for qualified and inspired engineers to join our Analytics team to help 3rd party developers get the most out of our product. You'll work with a variety of Google Analytics technologies, including the JavaScript tracking...

Read More