Mastering Unique Visitors in the API

After launching a massive amount of new data through our Data Export API, our developers gave us a lot of great feedback back and support. Thanks! Now we want to show you how to master this data to make better business decisions, starting with the unique visitors metric.In this blog post, we ask Analytics team...

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New Features For iOS/iPhone SDK

Back in December, we brought you custom variables for your Android applications. Today,we’re doing the same for our iOS SDK by releasing version 1.1 of the Google Analytics SDK for iPhone with Custom Variable support. We are also offering a NoThumb version of this SDK.Custom variables can be used to segment your users and provide actionable context. Some great use cases are:Free vs paid: What percentage...

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Happy Valentine's Day

As this author thinks about what to get his significant other for Valentine's Day (a little late), he reflects on the myriad of businesses that have improved their game with Google Analytics, including the following example recently highlighted on The JAPAC Conversion Room Blog by our very own Vinoaj Vijeyakumaar, Senior Conversion Specialist, Google Southeast Asia. If only Vinny had told me about...

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Web Analytics TV #16 - Goals and ECommerce Tracking Edition

Welcome to our first Web Analytics TV episode of 2011!Web Analytics TV is powered by your questions, in this episode we had questions from Australia, India, Russia, Germany, Israel, Poland, Argentina, Dubai, Cyprus and so many other places. It is amazing to see such an engaged audience from around the world. You all rock!Our process is simple. Step 1: You ask, or vote on, your favorite web analytics...

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