Welcome to the holiday episode of Web Analytics TV! Web Analytics TV, as you well know by now, is powered by your amazing questions. In this merry episode we had questions from France, Australia, Sweden, India, Germany, The Netherlands and the US.If you’re new to this show, our process is simple.Step 1: You ask, or vote on, your favorite web analytics questions. Vote on next week’s questions using...
Friday, 23 December 2011
Tuesday, 20 December 2011
With only a week before the holiday gift season is over, it’s time to shut down your online ads and turn off the lights at your e-store, right? Not so fast, not if you want to ride the final shopping wave! Holiday shoppers are still out in full force, and “dollars per buyer” are up 12% this year, so you’re likely...
From our initial limited release of Flow Visualization in October to our recent release to all customers, we have received a lot of positive feedback from our customers. The idea of using Sankey diagrams and applying them to traffic through a website seems to resonate with you. Thank you! We’ve heard all your...
Friday, 16 December 2011
Today, we updated the Google Analytics IQ course, available at google.com/analytics/iq, to reflect the new version of Google Analytics. An updated exam will appear during the first week of January. If you’re already in the middle of studying and plan to take the exam in December, you may wish to continue using...
Thursday, 15 December 2011
Does your organization have several websites, each serving a particular geographic region? If so you know how challenging it is to analyze the data across these regions in a meaningful way.Visualizations can help, but they can be difficult to design. Newland communities, a developer of residential and urban home communities, manages numerous web properties for each community and is no stranger to...
Wednesday, 14 December 2011
Speed is an important part of the users experience of your website and is a key way to understand and improve your site performance. So we’re happy to extend the Site Speed report with more metrics in Google Analytics to help site owners improve performance.So what’s new?In the Site Speed report we’re exposing...
Tuesday, 13 December 2011
November was a busy time in Google Analytics. In particular, the Mobile App Tracking Team has a few things to announce.EasyTracking Library - automatic session management, better integration with Google Analytics SDKUpdated Google Analytics SDK - More reliable method for sending hits, Android Market referral issue fixed, available via the Android SDK managerMore samples - new open source application...
With the rapid smartphone growth, it’s no surprise that consumers are downloading a huge number of apps--10 billion on Android alone, as of last week. Many app developers are recognizing the opportunity to develop on Android, including PrivacyStar, a small privacy services company offering smartphone users the...
Thursday, 8 December 2011
Today we are announcing the new Google Analytics Core Reporting API as a replacement for the Data Export API. This is the second phase in a larger project we started a couple months back to upgrade our APIs to new infrastructure.The Core Reporting API has two versions.Version 3.0 is a brand new API, with a 10x reduction in output size and support for many new client libraries, like PHP, Ruby, Python,...
At last Thursday’s webinar on Goals, we we explored one of the most fundamental analytics topics: how to translate your business objectives into measurable actions on your website. You sent in your questions, and we heard from many users that you want more guidance on turning all that data into insights.Please read on for answers to your top questions, and watch the recording of the webinar here:How...
Wednesday, 7 December 2011
Every day, millions of people share and engage with content online. But most sharing doesn’t happen on the site where it was published, it happens throughout the social web. Marketers and publishers are looking for a comprehensive view of all interactions with their content - on and off their site - and so we’re...
Tuesday, 6 December 2011
If you're a marketing professional, you've probably spent months preparing your holiday campaigns. But have you focused so much on great creative that you've neglected your measurement plan? Don’t despair: there’s still time to make the most of your holiday marketing and measurement. Here’s some food for thought...
Tuesday, 22 November 2011
Is your website performing as well as it could be? Do you want to get more out of your digital marketing campaigns, including AdWords and other digital media? Do you feel like you have gaps in your current Google Analytics setup?We’ve heard from many of our users who want to go deeper into their Analytics -- with so much data, it can be hard to know where to look first. If you’d like to move beyond...
Friday, 18 November 2011
Speed matters. Faster loading pages mean more visitors land on your site instead of waiting in frustration or leaving. The Google Analytics Site Speed report will help you learn which of your pages are underperforming, so you can address this potential barrier to your conversions.The Site Speed report was...
Friday, 11 November 2011
Starting this week, some of you will see enhanced Analytics reports with mobile ad performance metrics. All AdWords reports in the new interface will be gaining a new visual toggle as shown below for “All”, “High-end Mobile” and “Tablet” ads. All AdWords metrics available in Google Analytics can be segmented...
Wednesday, 9 November 2011
It’s quite common for organizations to have complex reporting requirements that combine multiple data sources. In these cases, an efficient way to get at Google Analytics data is to use the API. But for those without the development resources needed to access the API there are many Google Analytics Apps available...
Monday, 7 November 2011
Welcome to another delightful episode of Web Analytics TV! Web Analytics TV, as you well know by now, is powered by your amazing questions. In this wonderful episode we had questions from Australia, Denmark, India, Sweden, Germany andThe Netherlands.If you’re new to this show, our process is simple.Step 1: You ask, or vote on, your favorite web analytics questions. Vote on next week’s questions using...
Tuesday, 1 November 2011
Two of the most requested features from the old version of Google Analytics that have been absent in the new interface are report email scheduling and PDF export. We are happy to announce that both email scheduling and PDF export functionality will be the new interface in a few weeks.Because there...
Friday, 28 October 2011
Increasingly users are discovering great content, products and links through social referrals such as +1 button endorsements, comments, likes, and shares. Earlier this year we introduced Social Plugin Analytics to help you analyze how users engage with any social plugin installed on your site - after all, what...
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