Google Analytics and Google Website Optimizer Seminars for Success are a great way to get in-depth, hands-on training on two products that can help you maximize your marketing and website ROI. Seminars are available coast-to-coast all summer long. Starting in June, we have three sets of seminars being held in New York, Phoenix, and Chicago.Here’s a look at what you’ll learn by attending a seminar...
Friday, 28 May 2010
Thursday, 27 May 2010
A new book by a stellar team is now available for you to take your usage of Google Analytics to the next level. It's called Performance Marketing with Google Analytics, by Sebastian Tonkin (former Googler), Caleb Whitmore of Analytics Pros and Justin Cutroni from WebShare (both Google Analytics Certified Partners)....
Wednesday, 26 May 2010
This is the 9th exciting episode of Web Analytics TV with Avinash Kaushik and Nick Mihailovski, where you ask questions about web analytics via the Google Analytics Google Moderator site and we answer them. We had lots of fun putting this episode and we hope you get a kick out of watching it. Here is the list of last week’s questions.In this action-packed episode we discuss: How to track each referral...
Tuesday, 25 May 2010
Many website owners use Google Analytics and other web analytics tools to make business-critical decisions about how to improve their websites by understanding how users engage with their webpages. We’ve worked hard to make Google Analytics both a robust and reliable web analytics platform while also ensuring the trust and privacy of visitors of these websites. Today we’re taking additional steps...
Wednesday, 19 May 2010
We’re happy to announce that the asynchronous tracking tag, which came out of beta last week, is now available in your admin interface when you set up a new profile. This makes it easy for everyone to start off tracking new sites with this very fast, state-of-the-art tag. Whether you’re tracking a single domain,...
Last month we held 3 successful Google Analytics Master Classes in Singapore, Kuala Lumpur, and Sydney. We were pleasantly surprised by the sheer amount of interest in web analytics in this region with close to 1000 advertisers, agencies, bloggers, developers, and technophiles attending the events. For those of you who made it out, we thank you for your participation and interest, and hope you gained...
Monday, 17 May 2010
Take a look at the Google Analytics homepage and you'll notice some small design and content changes that will improve your experience. Besides some under the hood improvements such as HTML5 and CSS2 validation, here are a few of the changes:Added dropdowns to the top navigation across the whole site so users can find their way to the content they want better. Try hovering over Product to see a dropdown.Updated...
Thursday, 13 May 2010
We’re incredibly proud of the diversity of applications and tools making use of the Google Analytics Export API. We also know that several of the folks developing these tools have been asking about our .NET client library and requesting sample code.So we’re happy to announce we’ve updated the .NET Google Data client library to support all our recent features.In addition, we’ve added 2 reference examples...
Thursday, 6 May 2010
Google Analytics helps marketers measure the performance of their ad campaigns. By linking Google Analytics and AdWords accounts, advertisers get a detailed picture of the performance of their ad creatives and keywords. Manually optimizing campaigns works well for the top 100 or 1000 keywords, but can be a challenge...
Wednesday, 5 May 2010
It’s only been a year since we launched the Google Analytics Data Export API and developer programs. To celebrate we are highlighting some of the exciting solutions that extend Google Analytics in our new Google Analytics Application Gallery!Here are just a few of the exciting applications in the gallery:Analytics...
Tuesday, 4 May 2010
Google Analytics is not simply a product but also a growing ecosystem of developers, tools, users, and partners. Today at the eMetrics Summit in San Jose, Brett Crosby made several announcements that highlight this ecosystem.All Google Analytics customers have access to a worldwide network of Google Certified Partners (formerly known as Google Analytics Authorized Consultants). And now the ecosystem...
Monday, 3 May 2010
Your friendly neighborhood Google Analytics Authorized Consultant program is getting a new costume and superhero name, though their powers will remain the same. (Read: we are renaming the program and with that comes a shiny new logo - we think of our partners as superpowered).Our partners are now called Google...
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