We hope your holiday season is going well, and you're full of good cheer and data driven egg nog (which doesn't really exist unless you love web analytics and have imbibed too much egg nog). For those of you who really do dig web analytics and use Google Analytics specifically - you're going to really like our next gift. It's from the Santa Claus of the web analytics industry, Avinash Kaushik, the...
Thursday, 30 December 2010
Thursday, 23 December 2010
The holidays are here, true believer. And we're stuffing your stocking with 3 posts-containing-gifts, and this is the first. The other two will come next week and are delivered by our very own Santavinash Claus.Close your eyes and get ready - wait, don't close them actually - keep reading, because here it is:...
Tuesday, 21 December 2010
Well, it’s the last episode of Web Analytics TV for 2010. In this series with Avinash Kaushik and Nick Mihailovski, you ask and vote on your favorite web analytics questions via the Google Analytics Google Moderator site and we answer them.In this episode, we award Lloyd in Capetown for his great question on how bounce rate is calculated and how AJAX sites can effect it. Lloyd, just send us an email...
Monday, 20 December 2010
This is part 3 of a timely 3 part guest post on mobile analytics strategy and implementation by Feras Alhlou at E-Nor, a Certified Partner in Northern California. Here's part 1, which explained how to look for trends in mobile traffic to your website, and here's part 2 about giving your reports more dollar power.3....
Tuesday, 14 December 2010
With the power of the Google Analytics Mobile SDK, you can track activity within your mobile applications the same way you track activity on websites. In fact, this SDK turns Google Analytics into a great tool for analyzing mobile application usage, with the option to use many of the same great features like advanced segments, goals, and custom reporting. However, you could not apply custom variables...
Thursday, 9 December 2010
Google Analytics is now available to Google Apps users with their Apps accounts, along with dozens of other services as part of a recently launched improvement.Google Apps is Google’s suite of cloud-based messaging and collaboration apps, including Gmail, calendar, documents, spreadsheets, and more, specifically optimized for use in organizations. These services, which run entirely in the cloud, are...
Tuesday, 7 December 2010
Talk about organic...Read about incredible organic growth below, and how Analytics helped enable it. We love to share these types of stories because they show practical usage cases of finding success with analytics. Enjoy.Turning a hobby into a full-time job isn’t always an easy feat. Zach Weiner started drawing...
Tuesday, 30 November 2010
This is part 2 of a timely 3 part guest post on mobile analytics strategy and implementation by Feras Alhlou at E-Nor, a Certified Partner in Northern California. Here's part 1, which explained how to look for trends in mobile traffic to your website. Look forward to Part 3, "Act on your ROI", coming soon.2....
Monday, 22 November 2010
Since Instant Preview launched in early November, some Analytics users have noticed increased pageviews in their accounts.We’ve now fixed this issue, and visits from Google Instant Preview will no longer show up in your Analytics account. We will not be reprocessing the data to remove past visits, but you can use an advanced segment to see the visits from Instant Preview in the context of your total...
Friday, 19 November 2010
Well it’s another amazing episode of Web Analytics TV. In this exciting series with Avinash Kaushik and Nick Mihailovski, you ask and vote on your favorite web analytics questions via the Google Analytics Google Moderator site and we answer them.In this episode we award Darren in Southern California the "Ninja of the Episode" award for his great question about how to track clicks on links that point...
Friday, 12 November 2010
Google Analytics is not only a product but also a platform, supporting an ecosystem of developers, tools, users, and partners. The Google Analytics APIs are an important part of this ecosystem and platform. In fact, over 80 new applications have been added to the Google Apps Gallery since we announced it 6 months ago. We love seeing this kind of innovation, and we want to do everything we can to...
Thursday, 11 November 2010
This is part 1 of a timely 3 part guest post on mobile analytics strategy and implementation by Feras Alhlou at E-Nor, a Certified Partner in Northern California. A must-read if you're preparing for the mobile revolution that has been going on for a few years. :-) There's still time - use these posts as a starting...
Monday, 8 November 2010
Do you need answers to your Google Analytics questions? Do you want advice on customizing the tracking code? Eager to share your knowledge with other Google Analytics users?The Google Analytics Help Forum is a community of people like you, who enjoy helping each other figure out the best ways to use Google Analytics....
Thursday, 4 November 2010
Today at Ad Tech NYC, we announced a few major new features in your Intelligence reports which should be very useful: Major Contributors for Custom Alerts, and SMS and Email alerts.Major ContributorsWhen you have a custom alert set up to capture important changes in your account, you can now see a break down...
Wednesday, 3 November 2010
On November 2nd, Google Analytics experienced technical difficulties, which lasted for a few hours. No data was lost, but users saw lower visits than expected during this time.We deployed a fix as as soon as we were alerted and Analytics is now back to normal and data has been restored.Posted by Trevor Claiborne, Google Analytics T...
Friday, 29 October 2010
This weeks’ featured app on the Analytics App Gallery is the BAM Analytics Pro app for the iPhone. If you have ever needed to reference your site metrics in a meeting or situation where it wasn’t appropriate to fire up the laptop and open up your account, then you may find a Google Analytics smart phone app valuable.This...
Wednesday, 27 October 2010
Thanks to the Conversion Room Asia-Pacific Blog and Vinaoj's team in Singapore for this insightful, enterprise-class case study. Need a little inspiration for ways to get a LOT our of Google Analytics? Well, Advanced Segments is a great place to start. As you might know, they allow you to dissect your traffic into audiences that you actually care and want to know more about. And here's a great example...
Tuesday, 26 October 2010
If you're an enthusiast of "Mad Men" (a television drama about advertising in New York in the 1960s), and Google Analytics, well then you're probably enjoying the dichotomy that is advertising today: a mix of decades-old media creatives and buys, and cutting edge online tracking and social graphing, and a ton...
Monday, 25 October 2010
This is the first of a new series of intermittent posts by Google Analytics Product Managers - the people leading the prioritization and production of features and improvements to GA. We wanted to add a little color to what you're seeing and let you know the how and why behind the process we take. In this first post, Jayanth Mysore tells what happened behind the scenes during the prioritization and...
Friday, 22 October 2010
Well it’s another episode of Web Analytics TV. In this exciting series with Avinash Kaushik and Nick Mihailovski, you ask and vote on your favorite web analytics questions via the Google Analytics Google Moderator site and we answer them.In this episode we introduce our new ninja award program (and ninja chop to go with it). Going forward, we will pick our favourite question and award the person the...
Monday, 18 October 2010
Back in Web Analytics TV episode 8, Cesar Brea asked if there was a way to use Advanced Segments to get performance metrics for a list of target cities. As Cesar Brea pointed out in the post comments, because Google Analytics only returns city names (e.g. "Paris"), you need to request both the city and region...
Friday, 15 October 2010
When looking at Google Analytics reports, sometimes it’s difficult to visualize how visitors navigate on a given website page. To make this visualization easier, some users keep the website open in another browser tab so they can reference it while looking through reports. Others rely on the Site Overlay report...
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