In the previous two videos from the API team, tech lead Jacob Matthews discussed What Is the Google Analytics API and Steps To Using the Google Analytics API.In our third video, we turn to Ruth Doane, another Tech Lead, to take a step back and look under the hood of Google Analytics itself. Did you ever wonder how data is collected and organized in Google Analytics? See what happens to traffic data...
Wednesday, 30 September 2009
Tuesday, 29 September 2009
Guest post by the team at E-Nor, a Google Analytics Authorized ConsultantFor the analytics ninjas out there, you know that data accuracy is probably one of the most challenging aspects of analytics across all solutions and platforms, and you learn to apply best practices and establish processes to improve data...
Monday, 28 September 2009
A little known link in your Analytics account is the key to unlocking extra ecommerce functionality in your Google Analytics account. In this post, we'll show you how clicking the 'Edit' link in your Main Website Profile Information box can open doors for your AdWords and ecommerce tracking purposes.Once you...
Thursday, 24 September 2009
Have you used Motion Charts yet? If not, it's a little like playing an instrument. It takes a little practice, but once you get the hang of it, it's the best thing you ever did - fun and informative and you'll want to do it daily. Create them and watch them reveal patterns you weren't aware of in your keyword...
Wednesday, 23 September 2009
Last week, in our Google Analytics API video series, Jacob Matthews discussed What is the Google Analytics API? In this new video, Jacobs goes deeper and describes the three steps developers need to take to retrieve data from Google Analytics: Authentication, Account Query, and Profile/Report Query.Feeling inspired? Play with our interactive javascript examples to see the API in action.Posted by Nick...
Monday, 21 September 2009
Did you know that you can save clicks and jump directly to a deep-level report from your dashboard? Let's say that you want to see which cities in California you get traffic from. Ordinarily, you'd need to click Visitors, then Map Overlay in the report navigation. Then, you'd need to click United States, then...
Friday, 18 September 2009
We are excited to be releasing new features -- features that have been prioritized based on feedback from you.Event TrackingGet Excited! Event Tracking, our number-one feature request, is available through the API. You can use event tracking to measure the number of user interactions with a website. For example, you can track: the total number of times a white paper is downloaded ...
Thursday, 17 September 2009
I spent a day in Irvine, California interviewing some of the software engineers who built the Google Analytics API, starting with Jacob Matthews, the tech lead behind the API. If you haven't read any of our API documentation yet but you have been wondering what the Google Analytics API is all about, we put together a couple of videos where we hear about the API from the people who built it. Here is...
Friday, 11 September 2009
The topic of using Google Analytics to optimize your PPC keyword buys never gets old. We have posted about it here a bunch. It's putting your PPC money where your analytics mouth is, uh, for lack of a better metaphor and is one of the core reasons to use web analytics. Recently, a Google blog called Solutions for Southeast Asia wrote a post about this topic, covering the techniques to use Google Analytics...
Friday, 4 September 2009
Here is the final episode of our three part series on bottlenecks that companies face implementing web analytics. In this episode, we ask the question, "Should you use an agency, or can you do everything (implementation and analysis) in house?"Bottom line: you need big brains.And if you decide to go with one of our authorized consultants, you can find one near you. They are analytics do-everything...
Tuesday, 1 September 2009
The first episode in the three part "Data Driven Discussion" series about bottlenecks to implementation focused on large, enterprise-class companies. In this episode, we ask our experts Nick and Avinash the question, "What obstacles does a small-to-medium sized business face in implementing analytics?"SMBs are often more nimble than large businesses but resource-constrained with everyone working overtime....
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