The Value Of Landing Pages

Imagine that we're launching a brand new advertising campaign for our new e-commerce website that sells Empanadas, my favorite food. The structure of the website is simple. We have a homepage, a few category pages that lists empanadas by type (baked, fried, etc), and hundreds of individual pages for each type...

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An API Integration To Measure Significant Change

Sophisticated, useful and cool applications are being developed everyday through the open Google Analytics API. We're loving what we're seeing. Basically, developers are grabbing their data from Google Analytics and slicing and dicing it, mixing it and mashing it with other data and applications, creating dashboards...

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New DDD Series: Bottlenecks To Implementation

Last October, Google Analytics introduced a handful of powerful new features that enterprise-class organizations had been asking for. It was a major upgrade that made Google Analytics even more powerful while remaining easy to use and free.However, no matter what the analytics tool, there are still bottlenecks, often at an organizational level, that can prevent a company from even getting started...

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Back to Basics: Tip for exporting rows

As more and more people use Google Analytics to run reports for their advertising campaigns, we've had to come up with faster and easier ways for people to use Analytics for their everyday needs. One request that comes up quite often is to do away with 500 row export limitation for reports. Understandably, it's...

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Getting Started Guides For The Google Analytics API

If you're ready to try your hand and using the Data Export API, we've created some new guides to help you get started quickly and easily.First, for the JavaScript library, here's our new super-simple getting started guide. It leads you through creating a sample application step-by-step. With this guide, you can have a working HTML page that pulls in your Analytics data in minutes (really)! Once you're...

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GAAC Program Goes Even More Global

It’s been a while since we’ve updated you on the phenomenal growth of our Google Analytics Authorized Consultant (GAAC) network. Over the last year, we are delighted to have added the Czech Republic, Switzerland, Romania, South Africa, Brazil, Argentina, Poland, India and Russia to the countries serviced "in-house"...

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Does Google Website Optimizer Work On Large Sites?

You bet it does! With a resounding yes, we're proud to give a shout out to our sibling product, Google Website Optimizer, which was used successfully to run a huge, and we mean huuuuuuge, multivariate test on the YouTube homepage. Take a look at what happened on the YouTube blog. Over 1000 different recipes were tested on all US homepage visits, with great results - the new page performed 15% better...

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Back to Basics: Troubleshooting goals

One of the easiest ways to make sense of your data and measure business objectives for your website (and even assign a monetary value to them) is to create goals. However, once you've correctly implemented your tracking code and identified the pages you want to create goals for, you may run into some common goal set-up problems. Below are some tips to help you solve some common issues first-time Analytics...

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Analytics Data In Excel Through Our API

Many of our clients use Excel to manage their ad campaigns, visualize marketing performance, and perform complex data analysis. Most analysts use the Google Analytics Export feature to manually export their report data to CSV files. Then they import the CSV file into Excel. No longer! Now, with the Google Analytics...

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Back to Basics: Direct, referral or organic - definitions straight from the source

In your Analytics reports, you'll see some of the same entries come up again and again in your data tables. In the last Back to Basics post, we learned about 'not set' entries -- this week we'll learn what it means when you see 'direct,' 'referral' and 'organic' under the Sources column in your reports. (direct)[(none)] - Visitors who visited the site by typing the URL directly into their browser....

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SES San Jose Next Week!

The Search Engine Strategies San Jose conference is next week! This conference has become probably the most well-attended conference for anything related to doing business on the web. You'll see everything - booths representing cutting edge, fledgling technologies as well as the traditional online companies - and everyone, from experts in almost every facet of the web, to analysts, media and bloggers,...

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Back to Basics: "not set" Entries

From time to time you might see a "not set" entry in your Top Content or Keywords reports. Hopefully at this point you go to the Google Analytics Help Center to do a search for "not set" to find the definition. :) If you don't, not to worry - this blog post sums up why this entry appears in your report and what you can do to prevent it from happening in the future."not set"Any direct visit or referral...

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The API: Sometimes You Just Gotta Explore

You may have heard about the Google Analytics Data Export API and be wondering, "What do I do with it?" Well, you may already know that you can pull most of your Analytics profile data using the Google Analytics Data Export API just by creating the right query. And then from there, the sky is the limit. Isolate,...

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