Top Ten Myths About Google Analytics

We've noticed some misconceptions about Google Analytics floating around, and we thought we'd take a shot at correcting the most common ones. Without further ado, here they are, the top ten myths about Google Analytics debunked. MYTH 1: "You get what you pay for." Google Analytics is free, which means the system...

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Share Your Google Analytics Data With Everyone

Almost everyone uses Google Analytics to calculate overall site traffic as a way to measure the value of their website.Many users are clamoring for a simpler way to share their Analytics traffic data with their external stakeholders. These stakeholders, such as investors and advertisers, typically use data reported...

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Analytics Tracking for YouTube Brand Channels

Today we're excited to announce a new feature in Google Analytics, tracking for YouTube brand channels. YouTube brand channels allow partners and advertisers to have a hub of content on YouTube, where they can collect videos, publish playlists, and get YouTube users deeply engaged with their brand. Now brand channel owners can get fully enabled Google Analytics reporting on their channel as if it...

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How to Setup Goals in Google Analytics

In this post, we'll explain what Goals are in Google Analytics, why they're useful, and how to set them up. Let us make two assumptions before we start. First, you know the rules of basketball, and second, you are a Lakers fan (or at least you know who the Lakers are).Note that if you run an ecommerce site,...

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Back to Basics: Graph mode

One way Google Analytics can help you quickly spot trends and anomalies is through the 'Graph mode' feature. This feature lets you compare multiple metrics on your graph to see if there are any obvious correlations. You can graph by one metric, compare one metric to another (e.g. visitors versus average time...

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Lollapalooza Tracks Social Media Campaigns with Google Analytics

Let’s face it: Social media is here to stay, and day by day it continues to encroach on nearly every aspect of our online lives. But to publishers, promoters, advertisers and site owners, there’s one essential question left hanging in the air long after the race to join the social media crowd: “Is it working?”This...

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Temporary System Error this Morning - Now Resolved

For approximately one hour today starting at 7:48 am Pacific Time, Google had an error in routing traffic that prevented Google Analytics from collecting a small amount of data for some web properties.On average, this will appear as roughly a 1% decrease in traffic for Thursday, May 14. The exact amount may be more or less depending on the concentration of traffic your site experienced during this...

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The World's Best Advanced Segment Contest

Last week we announced some new features in Analytics including pivoting, secondary dimensions and the option to share customizations (like Advanced Segments). These features will be rolling out to everyone over the next few weeks. In anticipation of the release, we'd like to announce a contest for the coolest,...

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Back to Basics: Emailing reports

Usually reports are mailed out to marketing managers or directors to measure any change in progress from week-to-week. With Google Analytics, you can make the process completely automated -- you can schedule your reports to be emailed daily, weekly, monthly, or quarterly. To start emailing your reports in PDF,...

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How to Use Ecommerce Tracking in Google Analytics

Last year, Justin Cutroni of EpikOne published a four-part tutorial on how to use Ecommerce Tracking in Google Analytics. We've seen a lot of interest in this topic, so we thought we'd republish the first part of the series here on the Analytics blog.Ecommerce Tracking Part 1: How it Works This post is the...

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Share Customizations and Dive Much Deeper, Available Soon...

Today at eMmetrics San Jose, we announced four feature updates coming soon to Google Analytics. These features are especially relevant if you're an Advanced user of Google Analytics.Pivoting and Secondary DimensionsPivoting and Secondary Dimensions are new features available in most table views that allow inline...

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Surface your Google Analytics data in Google Ad Planner

We know that web publishers can get frustrated when public estimates of their traffic don't match what they're seeing in their web analytics accounts. Publishers with ad revenue at stake need to present the best possible data to advertisers, but they couldn't do much about it... until now.Today, we are announcing...

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Back to Basics: An easy way to spot quality traffic

Your site may be getting a lot of traffic from referring sites, but which websites refer visitors that actually convert to a goal? There’s a basic report that can show you where your quality traffic is coming from: the Traffic Sources report.To spot which website links are referring visitors that convert to your...

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Nine New Google Analytics API Client Libraries To Get You Started

Its been a week since we launched the Google Analytics Data Export API and we're already seeing Google Analytics being used in exciting new ways. For example, Michael L. of the New York Public Library is visualizing search data as tag clouds, and Patrick C. is using the Google Analytics API in conjunction with technical software to generate plots of online buzz and graphs of site traffic flows.Sometimes...

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