That's right, we're going to be in Australia, Canada and of course the USA...Seminars for Success are day-long seminars designed to help you improve your online marketing and get the most out of Google Analytics and Google Website Optimizer. We've selected industry professionals from our Google Analytics Authorized Consultant network to teach these seminars in cities around the U.S. Google Analytics...
Thursday, 30 April 2009
Wednesday, 29 April 2009
For the past few months, more and more Analytics users have been invited to integrate their Analytics and AdSense accounts. Today that feature has become available to everyone. That means if you have an AdSense account, it's time to get it linked! Here's how:Linking your Analytics and AdSense AccountsLog...
Tuesday, 28 April 2009
Just as having the right web analytics data is critical to making smart marketing decisions, having the right set of tools is equally imperative when it comes to testing & tuning your Google Analytics implementation. Read on to discover the tools used by one Analytics Pro in troubleshooting and solving Google...
Monday, 27 April 2009
The Motion Charts feature seems like an advanced tool, but it's actually designed for Analytics users at all levels. It's useful for spotting trends and relationships amongst individual variables when your visits may look flat as an aggregated set of data. Today, we'll illustrate how Motion Charts can graph and...
Thursday, 23 April 2009
Are you segmenting your data or just looking at aggregated numbers (like total visits)? If you're not segmenting, you're barely scratching the surface of what you can do with Analytics data. This is a favorite topic of Avinash Kaushik, Google's Analytics Evangelist, who has been encouraging segmentation since...
Tuesday, 21 April 2009
A Google Analytics API has long been one of our most widely anticipated features. Today we're pleased to announce that the Google Analytics Data Export API beta is now publicly available to all Analytics users!What's so exciting about an API? The API will allow developers to extend Google Analytics in new and creative ways that benefit developers, organizations and end users. Large organizations...
Monday, 20 April 2009
One of the many ways Google Analytics keeps its reports dynamic with interesting data is to add buttons and other interactive features for you to analyze your reports with. Almost every report has over ten clickable features for you to jigger with, so this can get overwhelming for beginners -- especially if they've...
Wednesday, 15 April 2009
A brief update to yesterday's post about Google.com search referrals. We initially reported that Urchin Software might require a patch to handle the new URL structure, but after some additional testing, it turns out no patch is needed. Urchin can handle both the current and new URLs. The latest release (Urchin 6.5) has a bunch of new features, including the ability to tap into the AdWords API,...
Tuesday, 14 April 2009
First, just a heads-up that if you don't analyze your own traffic logs, use Urchin web analytics software, or develop web analytics software, you probably don't need to read this post. We're writing this for the most geeky among us, because Google Analytics will not be affected by this information. On the other hand, we do want to let you know about some changes to Google search that are coming down...
The Google Analytics Site Search feature is a powerful tool for analyzing visitor interest and behavior on your website, but that's not all it is good for. Using Site Search in some creative ways can leverage this tool for advanced multi-dimensional analysis equivalent to being able to set multiple, simultaneous...
Friday, 10 April 2009
There has been some chatter bouncing around the blogosphere and twittersphere that we are deprecating urchin.js sometime this summer. This is not accurate. To be clear: we have no immediate plans to decommission urchin.js. If and when we do, we will make sure users get clear, advanced notification from us and time to switch.Now for the more nuanced story:For about a year now, all new accounts have...
Wednesday, 8 April 2009
We promised Hawaii when we first launch and now we can deliver! If that doesn't work, we will delivering seminars in Orange County and Boston! That's 3 cities to choose from in April.It's your choice.. Pacific sun and surf in Orange County or Honolulu, flowers blooming in Boston. These seminars are brought to you by our Google Analytics and Google Website Optimizer experts.Learn how to truly leverage...
Tuesday, 7 April 2009
What are Regular Expressions and Why Use Them?Regular Expressions (RegEx) are a set of characters you can use match one or more strings of text. The main reason to use Regular Expressions is that they support wildcard matching, letting you capture a lot of variations (in URLs for example) using a single string...
Monday, 6 April 2009
Google Analytics has a variety of features that can help you explore and understand your data. But with so many features, beginners are often baffled at where to start. To help you navigate through the product, we've created the Discover Analytics Checklist which groups features into bite sized chunks. The checklist...
Thursday, 2 April 2009
On the Analytics blog, we spend a lot of time talking about bounce rate. The bounce rate is defined as the percent of users who leave your website after viewing just one page (Single Page Access / Entries). There's been a new development in AdWords that could help lower your bounce rate for display ads, while giving you more granularity into which segment or area of an ad visitors tend to click...
Wednesday, 1 April 2009
We are intrigued and only vaguely fearful to announce that after just half a day's tracking the reports from CADIE's homepage and other web properties suggest rather forcefully that the world is not yet entirely acclimated to her post-Web 2.0 design and content sensibilities. Yes, CADIE's pages have received...
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