Faithful Analytics blog readers, I don't want to bore or alienate any of you—a diverse and geographically disperse group of intelligentsia—but today's blog post draws on something close to my heart: a professional basketball team called the Boston Celtics. Stay with me, just for a few more sentences. All will become clear ...About a week ago, the Celtics won the National Basketball Association championship...
Friday, 27 June 2008
Thursday, 19 June 2008
Anyone remember the previous Google Analytics interface? Here's a screenshot of the dashboard:And another of a report with cross-segmentation clicked on:Just over a year ago, after extensive user interviews, surveys and live usability studies, we completed a substantial redesign project and released a completely...
Tuesday, 17 June 2008
Here's another practitioner-focused approach from James Tipton, one of our specialists in New York.A Web Analyst is on an eternal quest to understand content consumption. When Visitors come to your site, what do they read? What fascinates them? What do they find depressing?In this quest, the Google Analytics'...
Thursday, 12 June 2008
Did we say, "Boot Camp for Google Analytics?" How does that work, one might ask? Do I have to get up at 5am to have someone yell at me about goals, funnels and filters, now repeat! Get that bounce rate DOWN mister! Conversion rate UP, lady! Now give me 5 industry benchmarking metrics and hit the showers.Whoa, whoa...not at all...It's more like boot camp for your online-marketing brain muscle, highly...
Tuesday, 10 June 2008
There's nothing like a little healthy competition! When you reach a certain level of expertise at some discipline, adding a little competition against others can help you to develop new skills and improve your "game" more than anything else. And it can be a lot of fun!That's why we're hoping you'll grab your laptop, hook up your favorite mouse, stretch out your fingers, and join:The Web Analytics...
Wednesday, 4 June 2008
Hot on the heels of this March’s release of the Audio Campaigns report within Google Analytics, we’ve just added more offline-to-online reporting features: TV Campaigns reporting. This report represents a further integration between Google Analytics and AdWords, and another helpful tool for you to measure the...
Tuesday, 3 June 2008
We recently blogged about how you can use Google Analytics and Website Optimizer to identify your high value pages and set up experiments that will eliminate the guesswork from their design. Now that you're on the path to increased conversions and more efficient funnels, we thought we'd give you the low down on a new contest that might spark your interest.Earlier today at the SMX Seattle conference,...
Subscribe to:
Posts (Atom)
