Google Analytics for Blogger now in private beta

Several weeks back at South by Southwest, Jeff Veen announced our new Google Analytics for Blogger reporting interface. Currently available only in private beta, this product is a collaboration of several teams and marks the transition of Measure Map customers to a new Google Analytics interface designed specifically...

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Which button would you click? A lesson on website optimization

Start Now, Begin, or Get Started? Orange or blue button? What color text? Does it matter?Website optimization seemed to be the hot topic at SES New York this year. Everywhere we turned, speakers were discussing how small changes in website content can result in big differences in traffic patterns.Before we suggest...

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Live Demo/Webinar of Urchin Software

Hot on the heels of last week's full launch of Urchin Software, Actual Metrics, an Urchin Software Authorized Consultant, is offering a free webinar this week to introduce potential users - or anyone interested - to the software.This is a great way to see a live demo of Urchin Software (aka Urchin 6), find out what's new with the latest version (see the new Visitor Clickpaths reports), learn how it...

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Graduation Day for Website Optimizer and Urchin Software!

Today at the ad:tech conference in San Francisco, we very happily announced two launches. If we could have shouted them from the rooftops, we would have. Enjoy!Website Optimizer now available as a standalone product!Google Website Optimizer is all grown up. Formerly a feature within Google AdWords only, this free website-testing tool is now accessible to anyone worldwide through its own website. You...

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Join us at ad:tech in San Francisco next week

Do you have anything to do with digital media or online marketing? If so, you might want to check out the ad:tech conference next week in San Francisco. It's an energetic and fun few days packed with informative seminars and vendor displays, with an attendee list of lots of smart folks from companies on the cutting edge of branding and marketing, or those interested in getting there.We'd like you...

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New Graphing Options: By Week and By Month

Sometimes trends can hide pretty well, and one of Google Analytics' jobs is to make the most actionable trends as apparent as possible so you can surface them to your colleagues and management (and get a promotion). And we realize that most management reporting is done in weekly and monthly time buckets.With...

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