YouTube now offers more analytics

Want more info about how popular your YouTube videos are, and where your viewers are coming from? According to Nick Jakobi, a product manager at YouTube,"Google Analytics enthusiasts, those of you who post videos to YouTube may be interested to learn about our new video analytics tool called YouTube Insight....

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Benchmarking Data Now Live!

On March 5th, we announced the rollout of our new Benchmarking reports. These reports provide context to your Google Analytics data based on industry verticals so that you can gain more insights for your own business. As of today, users should start seeing Benchmarking industry data populate in Google Analytics. The number of verticals and the quality of the data will likely grow as more and more...

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New Help Articles from Google Analytics Authorized Consultants

As part of our desire to provide ever improving educational and help resources to all Google Analytics users, we are experimenting with providing Help Center articles authored by our Google Analytics Authorized Consultants. Our first contributors are EpikOne, the published author of this help center article and LunaMetrics, author of a series of concise and helpful explanations of POSIX Regular Expressions...

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Introducing Google Analytics Seminars for Success

Since 2006, AdWords has been offering Seminars for Success in cities across the country to very positive reviews. Delivered by industry professionals hand-picked by Google, the seminars are one day courses offered solely to help advertisers get the most out of AdWords.Now, as recently announced on the Inside AdWords blog, we're joining AdWords in offering Google Analytics Seminars for Success. Similar...

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How you start is as important as how you finish.

This is the first of a series of practitioner posts from our team on best practices we've seen through developing and working with customers on Google Analytics. A Planned ApproachThere can be few scarier moments in the humble Google Analytics practitioner's life than realising that a simple error or omission in the past has amplified over time, to play havoc with your data in the present day.It's...

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Google Analytics integrates with Google Audio Ads

We're excited to announce that Google Audio Ads advertisers can now see how their campaign metrics for impressions, ad plays, markets, and CPM correlate with their website traffic data provided by Google Analytics, such as conversions, revenue, and transactions. Customers can see if their audio campaigns resulted...

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Benchmarking now available plus additional opt-in settings

We're happy to announce the launch of two related new Google Analytics features: a beta version of industry benchmarking and a data-sharing settings page. Both are designed to give our customers more choice and better control over their data. We are also launching an integration with Audio Ads today, which we'll...

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