Webinar: Website Optimizer, What Should I Test?

Those of you familiar with Google's free A/B and multivariate testing tool, Website Optimizer, may have seen our previous webinars Introduction to Website Optimizer and Creating and Launching Experiments. Recently, however, you've asked us for more insight on what you should be testing on your webpages. With...

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Where Did My Paid Search Traffic Go?

The Search Engines report in Google Analytics is very useful for seeing which search engines drove traffic to your site. In the report below, you can see that most of this sample website’s traffic is coming from Google, but Yahoo is driving a respectable number of visits (14,495 to be precise).Now let’s say we...

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Avinash Wins Award For Great Content

Congratulations to my friend and resident Analytics Evangelist Avinash Kaushik on his 2008 SEMMY award. Avinash won in the Analytics category for his post entitled Web Analytics Demystified. Avinash's goal with this post and its complement Web Metrics Demystified is to help new users learn to think like seasoned analysts, but even experienced practitioners will learn something new.For more witty and...

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Learn about Landing Page Optimization

In case you're interested, VKI Studios, a Google Analytics and Website Optimizer Authorized Consultant in Vancouver, is running a webinar called "Landing Page Optimization: a process using Google Analytics and Google Website Optimizer" on February 5 (tomorrow!) with Tom Leung, Product Manager for Google Website Optimizer.You can register here to listen in.Landing page optimization is especially practical...

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Urchin Software Beta Now Public

Today we're happy to announce that the Urchin Software from Google beta is now available for download at urchin.com. Urchin Software from Google is a web analytics product similar in scope to Google Analytics, except you install and manage the software on your own servers.Urchin 5 remains the current supported...

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