In the spirit of the holidays, we would like to offer tips on how to increase visibility into your e-commerce performance and your advertising spend using Google Analytics. For many, seasonality influences purchasing decisions and affects business revenues. Analytics can help keep a close eye on your advertising spend and e-commerce trends to run a cost conscious business. We recommend...
Friday, 19 December 2008
Tuesday, 16 December 2008
Bonjour! We couldn't be happier to announce a new Google Analytics blog for all you francophiles - le blog officiel de Google Analytics (en français)! This is a companion blog to this English blog and it will be linked to from our French homepage, via the "Blog" link. Take a look to read the very first post!The French blog will have translated and localized versions of important posts from this blog,...
Monday, 15 December 2008
By now, you've probably noticed the account management pages you see when you log into your Google Analytics account. The pages have been updated to provide you with easier access and monitoring capabilities to your accounts and profiles. Now it's easier to manage and monitor your accounts and profiles, and also...
Thursday, 11 December 2008
When we launched additional enterprise class features in October, we created a few short videos to help people get started using the features. Your feedback on these videos and their popularity (over 70,000 views so far) has inspired us to create more educational videos.Today, we're pleased to announce the Google Analytics Channel on YouTube, a one-stop source for the latest Google Analytics-related...
Tuesday, 9 December 2008
We write this blog post with what can only be described as holiday giddiness. First, we're writing it from the North Pole with the help of Santa's Elves (they are spell-checking as we write), and second, we've teamed up with NORAD, the North American Aerospace Defense Command, as well as Santa Claus himself....
Wednesday, 3 December 2008
Seminars for Success have been so popular in the US that we're now expanding to Canada! Come join one of our lead instructors, Justin Cutroni, Director of Analytics at EpikOne for a Google Analytics Seminars for Success in Montreal December 8 - 9. Whether you are an analyst or tasked with configuring Google Analytics this seminar will help improve your overall understanding of Google Analytics....
Tuesday, 25 November 2008
You may have heard of Seminars for Success. It's a full day of hands-on training on Google products like AdWords and Google Analytics. We've heard requests for more in-depth training on Google Website Optimizer. If you don't know about it, Website Optimizer is a free tool that helps you increase your site's conversion rates by testing different versions of your website's content.If you want to learn...
It's 10am, you've got a fresh cup of coffee, and you're excited to implement your latest Google Analytics-related idea. Today, you'll be setting up your ecommerce reporting or perhaps re-examining all of your keywords with the help of Motion Charts. You begin working and suddenly, you're not sure how to proceed. You have a question, and you need an answer -- hopefully before your coffee gets cold...
Monday, 17 November 2008
Image of Analytics Flash Visual Component in Flash CS3Today, at the Adobe MAX Conference in San Francisco, in a joint collaboration with our friends at Adobe and a few ace third party developers, we announced a simplified solution for tracking Flash content for everyone, called Google Analytics Tracking...
Friday, 14 November 2008
Casually, you mentioned, over and over, again and again, at every conference and tradeshow where we met you, that advanced segmentation was a feature you'd love to see in Google Analytics. You shared your segmentation wishlist, and we found that after you showed us, we started dreaming about it too. You wanted...
Monday, 10 November 2008
That's right, all existing accounts now have access to several of the new enterprise-class features including Advanced Segmentation, Custom Reporting, Motion Charts, and the updated UI. (If your account is brand new, you may still have a short wait before you see these features. Also, the updated administration...
Wednesday, 22 October 2008
Over the past year, our team has been gathering a feature wish list from you, our customers. We also asked experts in the web analytics industry and listened to customers of other analytics tools to find out what additional functionality they would like to see added to Google Analytics to make it as powerful,...
Tuesday, 21 October 2008
Today, you may have noticed a little polish in your Google Analytics report interface . The layout is a little cleaner because we added some color consistency and contrast between sections in the interface so that it's easier to distinguish between the navigation on the upper left, the help areas below that,...
Friday, 17 October 2008
For many of you the fourth quarter is the busiest and biggest season, and in this economy analytics are more important than ever. With holiday traffic starting in November and peaking in early-December, now is the time to make sure your site is in the best shape to maximize holiday traffic and revenue.To help...
Thursday, 16 October 2008
This is a quick highlight on, and reminder to register for, Justin Cutroni's upcoming seminar at Emetrics DC this Monday, October 20 -- Google Conversion University . The seminar is a good idea for anyone who wants to get some hands-on exposure and training on efficient and practical data-driven marketing using free tools from Google, especially Google Analytics, but also Website Optimizer, Ad Planner,...
Tuesday, 14 October 2008
We're attending Emetrics DC again this year, where we've made a lot of announcements in the past, including the launch of Website Optimizer two years ago. We love this conference because it's aimed at people interested in web analytics and testing, and it brings together the power users and thought leaders in...
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