It's that time - SES San Jose

We love the Search Engine Strategies conference in San Jose, which happens next week from August 20th to 23rd. It's a cutting edge conference about all things online and it's right in our backyard. Lots of Googlers will be in attendance, from engineers to product managers to client services, representing a wide variety of products including search, AdWords, AdSense, Webmaster Tools, Feedburner, and of course, Google Analytics and Website Optimizer. Many of us will be on panels or presenting, but we're most looking forward to the idea exchange and conversations that take place during the week.

To learn more, visit the SES website and browse the daily agendas on the left. Google Analytics' Brett Crosby will speak on Thursday at 10:45am as part of a web analytics panel, and Tom Leung from Website Optimizer will speak on Tuesday at 4:45pm as part of a panel discussing landing page testing and tuning. The Google Analytics team will also be present at the Google booth (#403 in the expo hall on Tuesday and Wednesday), so stop by and say hi, ask us questions, or see a demo. And don't forget to register for and attend the Google Dance which is literally in our own backyard on Tuesday evening after SES at Google. Google Analytics will have a demo station there, so feel free to come by in between (or during) dancing, eating, and schmoozing.

Hope to see you next week!

Posted by Jeff Gillis, Google Analytics Team

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Your success stories wanted

We have several case studies on the Google Analytics website that show varied real world examples of Google Analytics use. And recently, the AdWords team put together a great new case study video (below) with furniture and accessories company Carolina Rustica which touches on their use of Google Analytics. I know many other people have equally compelling stories that can go into much greater depth about how they have had success using GA. If you are one of them, please tell us your story. When you do, please also indicate if you would be a good candidate for a video case study.



Posted by Brett Crosby, Sr. Manager, Google Analytics

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Google Conversion University Attendees: Thank You!

This past Wednesday, we hosted our first ever Google Conversion University event. Over 100 participants from across the country visited the Googleplex for a day to gain insights into using Google Analytics, Website Optimizer, and AdWords. To everyone who attended: Thank you for making the event so much fun and for sharing your ideas and experiences with us. We sincerely hope that you left inspired and more knowledgeable than you arrived. (We also hope that you enjoy your T-shirt and Avinash Kaushik's new book!)

So, what was covered? Brett Crosby opened the day by providing some perspective on the evolution and direction of Google Analytics. Avinash Kaushik presented "Successful Web Analytics Approaches" and "Creating Data Driven Cultures". Stephanie Hsu spoke about using Google Analytics to optimize your AdWords campaigns and Alex Ortiz explained how to track rich interactive web experiences. In "Optimizing Customer Experiences", Tom Leung described how to implement a variety of testing scenarios using Website Optimizer. Jeff Gillis presented on the spectrum of the Google Analytics product ecosystem including how to track offline and radio advertising.

But perhaps most interesting of all were the "Ask the Team", Lab, and Q & A sessions. We were able to hear your thoughts, challenges, and ideas and renew our focus on making Google Analytics even better.

Those of you who weren't able to attend will get another chance. Our plan is to make Google Conversion University available to as many website owners and advertisers as we can. We'll keep you posted.

Posted by Alden DeSoto, Google Analytics Team

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