BT Increases Sales Volume and Efficiency Using DoubleClick Bid Manager With Google Analytics Premium

Cross-posted on the DoubleClick Advertiser Blog Modern marketers live in a world that’s dominated by data. Advancements in programmatic buying enable marketers to leverage data and analytics to connect precisely, in real time. Advertisers who are smart about organizing, segmenting, and acting on this data...

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Heard at SES

Well, SES San Jose 2006 is over, and we had a great time meeting all of you who stopped by the Google Analytics booth and attended the Google Dance. Yesterday, there was a panel called "Vendor Chat On Measuring Success" which included our own Brett Crosby, Senior Product Marketing Manager for Google Analytics and co-founder of Urchin. Each of the vendors on the panel were asked to discuss the various...

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Daily Data-Informed Decisions With Google Analytics Premium and Google BigQuery

The American Precious Metals Exchange (APMEX) is the leading purveyor of precious metals, serving millions of customers worldwide. The company partnered with E-Nor, a Google Analytics Premium Authorized Reseller, to better understand the customer journey and gain insights to improve marketing initiatives.The...

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